A little update: He gave my car to someone else.
Here's what happened:
He emails me in December with the options list and tells me to spec the car out. I emailed him back in january with my options and told him I didn't want to finalize anything before I knew the price. What he failed to tell me is that in the time between that email the price announcement, he went ahead and gave someone else my spot. WTF. I'm waiting on an email from him right now...either knocking down the price or he's going to give me something when I get the car, and a set of floor mats isn't going to help, but he doesn't know that yet. I could have my car in my driveway right now, but instead someone else is picking it up tomorrow. BMW NA and Roundel, here I come.