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      03-26-2006, 09:04 PM   #14
selm
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Drives: 2006 325i
Join Date: Aug 2005
Location: SD, CA

Posts: 236
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I have a stripped 325 (I have one option, ZSP), therefore the car did not cost that much. I assume a well equiped 130i would be very equal in price with the performance edge going to the 1, but the 3 in my mind is already perfect. This would be a very tough decision. I think I might try the 1 for myself and get a 3 for my wife.

So the question to BMW is will they make more profit by selling a well equiped 1, or a less equiped 3? I think they have to be really careful about canibalization and am frankly still surprised that they decided to bring it over across the pond.
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