In mid 2007, I was being told that the new M3 would target the price at around 86k. the price estimation was decreasing over the year, and my Vancouver dealer Brain Jessel told me that the actual price might not be as high as we thought. He said something like 76~78k. for now, i guess for 77.5k. we'll see the fact next friday in Toronto. Feb 15th, the Canadian International autoshow.
I think it definitely has psychological and substantial impact on the consumers' demand about the price starts initially on a "7" or a "8"(considering $78,800 and 80,200)