Art, T. Excellent points, in the end what we are all after is performance and thrills. Here BMW is the clear leader.
That is why I get accused now and again of being a BMW fanboy because I have so many great things to say about BMW and not nearly as much about so many other brands. I know you don't want to sift through all my posts, but I'll freely admit to being a huge M fan, advocate, debater, etc. Porsche and Audi are examples worthy of quite some praise as well though, JMHO. As an (ex/recovering...) engineer myself, I certainly appreciate technology, both technology for technologies sake but more importantly the proper application of technology to meet the market and business requirements, that is typically harder and much more rewarding. My point was simply that on some technologies (not the entire package for overall performance) Audi is ahead.