Yeah... saw this on KTLA too, and responded on another thread.
It was 81k for the E90 M3, but consider that the E92 costs a few thousand more than the E90...
Performance-wise, the GT-R will be a better buy, but it's a Nissan and doesn't feel like a Bimmer.
True that 81k USD is not much compared to car in Europe, however, also consider that a fully loaded E92 335i is about 56k. That's 25k you can spend on mods (i.e. CF this, CF that, LM's, V2, JBS2R, whatever you like).
07 E92 335i
| TiAg | Step | Padl | Cmft | Alum Trm | PDC | Nav | Assist | Sat | Lthr | Prem | Sprt | Rear Splr | RDSport Quads | iPod | V1 | LT Refl | VS Clear Bra | OEM Lip | KWV2 | Mtec Sides | BBS LM-R
00 E46 323i
| TiAg | 5sp | Sport | Roof | RDSport Cams | RDSport tune | RDSport Shift | Volk LE37 | M3 spoiler | PSS9 | SuperSprint | Brembo