View Single Post
      11-09-2007, 07:15 PM   #24
Lieutenant Colonel
consolidated's Avatar

Drives: F80 M3
Join Date: Jun 2007
Location: Texas

iTrader: (2)

Garage List
The 135i will be BMW's best cost to performance product in a long time, it's going to be a "recruiter" to first time BMW buyers.

Those buyers are younger, potentially driving sport oriented Japanese cars and used to being sold big discs with multi-piston calipers with Brembo and whatever on them. It also seems to work well with Porsche.

Not going with what the market expects here would be a mistake. I'm glad they made this change instead of looking like a stubborn luddite to new buyers.