Originally Posted by Smoltz
That's not really true, let's look at some apples to apples numbers...
S5 6MT (base) , White Exterior \ Black Leather = $52,575
335Xi 6MT w/ 18s, Sport Pkg, Prem Pkg, Htd Seats, Sirius, USB = $48,420
The price difference is 8.6% when comparing similarly equipped cars.
According to audiusa.com a base S5 is $50,500 (White exterior and Black Leather are no charge), add the B&O sound system (to equal the Logic 7 of the 335Xi) and it is $51,350, not $52,575...
To answer the OP question: yes, I think that the S5 is a threat in sales
to the M3. At less than $56,000 nicely equipped (Nav, premium audio, all the electronic options), nicely designed inside and out and great all weather performance, there's no question about it, IMO.
All out performance and prestige-wise, no it is not, and it is not its purpose. That's the RS5 job...