Originally Posted by mkoesel
In the US, the price difference between the 335i and S5 is quite large. The 335i starts at $40k, while the S5 starts at $50k. That is a 25% increase for the Audi. Because of this discrepancy, few people other than the enthusiast will make the connection between the S5 and the 335i. If the new S4 follows the S5 in pricing (which can be expected), the same price difference will be in effect.
That's not really true, let's look at some apples to apples numbers...
S5 6MT (base) , White Exterior \ Black Leather = $52,575
335Xi 6MT w/ 18s, Sport Pkg, Prem Pkg, Htd Seats, Sirius, USB = $48,420
The price difference is 8.6% when comparing similarly equipped cars.