Originally Posted by ruff
Keto, do you understand BMW's business model? It's like going to the movies. Hit a matinee and avoid the snack bar and the price of a movie is reasonable. Go at prime time, clean out the snack bar, gain 5 pounds, and blow a remarkable large sum of of money for a movie that you figure out the plot line 5 minutes into it. Movie theaters make all their money from the snack bar. BMW, Porsche, Kia make all their money with options. Porsche's business model does not rip you off with their options. Porschephiles rip themselves off by buying unecessary options. Remember, Porsche cars are sports cars. It is Porshephiles who try to turn their sports cars into sport/GTs with comfort options. Porsche is only happy to oblige them. IMO, the ceramic brakes for 8k are a rip off, they save weight but don't improve braking performance that much over the excellent standard brakes. The Porsche stepchild, 60k Cayman S, doesn't need a single option or upgrade to hit the track on a regular baisis. Can the same be said for any U.S. spec M car?
So, Porsche's business model does not include making money on unnecessary options, rather, they are just the accidental beneficiary of stupid customers?
Thanks for repeating what I said, too. Imitation is the sincerest form of flattery.