Finally got through to Joey @ Motul USA this morning to ask about this fluid. For those who don't know, Joey is an awesome tech/product support guy. I've talked to him several times over the years about a bunch of other products and applications.
He said that it is of course designed to be a service fluid but it was targeted at race use as well. They got a lot of feedback from GT-R guys and other folks who track their cars. Supposedly this fluid resolves a lot of issues with the Nissan factory-fill overheating and breaking down under extreme use; around town he's not sure there is a significant difference.
Given the price of <$20/qt shipped it's a solid buy.
2011.5 AW M3 sedan ZCP