Originally Posted by cambit
this active sound thing opens up a whole new //Market, the folks at BMW's //(M)arketing will start offering a menu of fake sound, want to pipe ferrari/lambo/Aston exhaust? that's a $500 option, selectable in iDrive.
I'll take the Porsche Carrera GT engine sound, please!
And it shouldn't stop inside the cabin, BMW should find a way to blast various fake engine sounds outside the car as well.