Originally Posted by LAwolverine
bmw is catering to the masses and lets face it, we're a small demographic
If you think what's happening to BMW in the USA you should see what's happened to it in the UK.
It's almost embarrassing to be a BMW owner these days. It's quite scary to be in a UK dealer and look around at the type of people buying BMW's and to see why they are buying them.......if it's a rare occurance of a private buy that is, as most new BMW's in the UK are company cars which is why 4 cyl diesel 3/5 Series cars sell so well.
I was glad that I was able to be able to afford to buy a brand new small, sporty BMW the once, but given the lack of appeal of any prospective future BMW has to me, given the direction they are going I doubt I'll be buying another one.