Originally Posted by fuddman
These cars can be had for a lot less than the sticker.
People get worked up over sticker prices. But, that's the intent of the seller. Because, first, he gets you salivating over the car, second, when he offers to drop the sticker price 5K, you think your getting a great deal. In fact, you're not.
It's a game. Know the invoice and forget about the sticker.
The aforementioned cars at BMW of SF aren't listed at Sticker. They are marked up $15k to $20k.