View Single Post
      06-08-2013, 08:52 PM   #68
Lieutenant Colonel
FogCityM3's Avatar

Drives: M3 (E90)
Join Date: Feb 2012
Location: San Francisco

iTrader: (0)

What really gets me is that the Nurburgring is plastered all over the initial press kit, it's in the manual, there's now a tracking App for the iPhone, prior gens engines are based on "F-1 Concepts" and all the performance parts descriptions are peppered with motorsports references. Basically giving the impression that it is okay to track this car...and then you have a disclaimer and run into extremely heavy resistance at the dealers for any type of claim. Think it's a terrible marketing strategy and really non-defensible. Ford's approach is 100% correct.