Absolutely right! My picture was taken in bright daylight, so the colour is a pretty accurate representation, whereas the BMW picture is clearly under artificial lighting and is quite shaded. I'd say both are pretty accurate in their own right, given their respective circumstances.
Unfortunately no picture is ever going to show exactly how it looks, REP1KRR. The only way you can be sure is to see it in real life. I hadn't seen it when I accepted the car, so it was a real leap of faith for me, bearing in mind that I was quite repulsed at the thought of red leather. However, I was very pleasantly surprised when I first saw it. There is so much black in the cabin and this really helps to tone down the colour of the red. It works really well together.
Originally Posted by The CSL
Guessing between different pictures is futile. It obviously looks different in different lights, which means it will look any number of shades in reality.