Originally Posted by jphughan
BMW Apps became an option for 2011.75 (not an official designation from BMW, but refers to cars produced from 3/2011 onward). It supports any iOS device running iOS 5 or later, I believe, which means you can use devices before and after the 4S. iDrive did not get an update here; the new iDrive you saw in the F10 M5 is currently only available on F10s, to my knowledge. In any case, it was never made available on E9x cars and it's not even available (yet) on the F30.
I only found the press release for the 2011.75 (sep 2010) M3 and mentioned an improved smart phone interface, but said nothing about BMW Apps. The BMW website specifically has a BMW Apps option to order separately. So then you have BMW apps in your model?