"And how can I create a sound logo that clearly differentiates the brand from other brands—especially other automotive brands? Important criteria for the development process included global cultural compatibility, variability of application, brand fit and recognition value.”
Wow, I always thought just the BMW car alone did this, with rear-wheel drive, a manual transmission, fine naturally aspriated in-line 6 engine, and great handling and braking... How about trying that (again).
A fancy sound signature at the end of a commercial is supposed to entice me to by a BMW? Not.