Curry's is a TireRack installer. There are several other local shops that are TireRack installers too. TireRack lists them, and the prices each installer charges to install TireRack-supplied rubber.
I went the TireRack route for my last purchase. It was very low-hassle. Except that the BMW valve stem attached to the tire pressure monitor gave up the ghost a week after the install, and I pinch-flatted the tire. Fortunately I had road hazard warranty coverage.