I so agree with everything you say Acorradi87. . I'm on my 3rd 3 series. I mostly loved the 2009 335i I had but I'm finding myself more interested in MB and Audi these days. BMWs all look like bigger or smaller versions of the same car lately. No individual personality to my eye. I'll admit I also have a 2011 E Class and its not as fun to drive but it's certainly screwed together better than my 2012 328 sport wagon which creaks a lot.
I actually like the current 550 but its too big for me. And the F30 is a snooze in my opinion and also too big. I get they want to be more mainstream. They have to make money. I mean Porsche makes its money on the Cayenne so I get the strategy. But zzzz. The E Class coupe is looking more appealing to me every time I see one.
To each, his own.