I have a set of used ZCP's on the way and will get all the curbed area repaired, then finishing it in shadow chrome (E39 M5 wheels are finished this way).
Why am I doing it? Because as much as I'd like a set of brand new wheels for $3k + tires, I'm more comfortable paying what I'm paying while still putting a personal touch on my car.
Current: 2008 BMW M3 Sparkling Graphite/Bamboo Beige/6MT. 1999 BMW M3 Techno Violet/Dove/5MT