Thanks for the replies. I am just to the point where I think, based on looking at the wheel and seeing how it now reacts to moisture, I really think the finish is actually worn off. The Leather Master stuff (Strong cleaner plus degreaser) is supposed to be equivalent if not better to the cleaning of Leatherique...so I'm at a loss.
I noticed when I wiped the shiny areas with a cloth and some isopropyl alcohol, color was transferred (Not grease or dirt, as it's super clean now). So, this lets me know that the finish is pretty much shot.
I ordered the "Soft Finish Top Coat" by Leather Master, and will give that a try. Have no idea if I have to "prep" the area prior to appylying, like one would if re dying, etc. We'll see....this is something that I've researched for weeks now, and there's not a lot of good info out there, and it's hard to get some of the leather finishing places to respond to me. :-/