Originally Posted by Silver E90
I can't believe lack of interest that there is in BMW motorsports on this forum. It's a shame really, but I put part of the blame on BMW. They never use their motorsport program in any type of advertisement. When is the last time you've heard about a M3 GTE car make an appearance at a dealership?
Look at Audi, they used the R18 in a major commercial campaign talking about lightweight technologies.
So true. I usually fall in love with my cars due to their involvement in racing. BMW made a great move joining DTM, espcially by winning the championship. IMHO nothing related to cars is more important than racing. Unfortunetly in these uncertain economic circumstances, factories look to cut costs and in many cases its racing that gets the axe. Lets hope this success and involvement continues and becomes incorporated into the brand image.