Isn't that what Hulk Hogan's son wanted to do professionally years back?
On topic, it's nothing new and was in it's pop culture peak when they did the worst, not even part of the franchise storyline, Fast and Furious Tokyo Drift. I actually had not heard about it in years. Interesting you bring this up.
There is one guy on the US Top Gear (Tanner Faust?) who apparently was/is pro at rally car racing and shows off drifting from time to time, but it isn't all over pop culture in my opinion.