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      02-04-2013, 06:03 PM   #73
Year's_End
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Drives: '08 E92 335i
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Location: St. Pete, FL

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Quote:
Originally Posted by Efthreeoh View Post
Yup, exactly why MB is doing it. Dilutes the Star IMO. What is the point to have a Star on a $100K S-Class. Hyundai Genesis looks better and better every day.
Fair enough.

The American market is the only place where people have misguided concepts of brand prestige and dilution. MB, BMW and Audi all sell 'economic' models everywhere else in the world because they don't have to worry about this strange maintenance of brand cache by selling affordable vehicles.
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