I bought a stripped down 1M and paid a premium price for a back to basics car. BMW brings more options like that over and they'll sell. It's not like it's their halo car anyway so even if they're not cleaning house on profit margins, at least it will keep BMW on the map in terms of offering something for everyone.
It would be interesting to see who tracks their cars the most in different world markets. I'd say we do a lot of that here in The States which would make sense to offer more track oriented options IMO.