Offer to take people to lunch occasionally, and drive. When they ride around with you, they'll understand why you love the car (don't give your opinion, let them make one), and that has, for me, gotten people to "get it" and feel a bit more compassion than ridicule.
Oh, and then if they are still jerks, leave them on the side of the road somewhere right before you check-out on a Friday.
M3 Cabriolet; Le Mans Blue Metallic.
. . . .Munich . . . >. . . .Houston
When one wants a cabriolet, is there really any other choice than an M3? No. No, there's not.