Originally Posted by Brenzo
I don't think he was saying that a sporty version of a sedan, i.e. a gran coupe shouldn't exist, but rather that it didn't make sense from a branding/badging point of view. When the even numbered series all start making gran coupes, what will differentiate them from the odd numbered sedans aside from slight design adjustments? I think the concern may have been more so how this works from a production or marketing standpoint and less how well it sells.
We are used to seeing our coupes based on the sedan. BMW wants the even numbered series to be a stand alone model and not just a coupe version of the odd numbered sedans. The grand coupes will have influences from the even numbered series. I think its brilliant and totally necessary with the popularity of the category.