Originally Posted by SCOTT26
One thing you and many others have overlooked is the demands of the markets and sports cars are not great sellers you may point to the manufactures who have one model in this category but it might help one manufacturer because of the huge back up of resources available , but the other ? How has it helped when your value is not what it used to be.
Given the volatile markets and demand for specific vehicles it is more a priority to focus on what the market demands and in the case of the global market it is premium compact cars and more SAV models of all segments. Due to the advent of extensive architecture development and modular sharing these become cost effective to produce they also make money which in BMW's case is important to keep the company independent.
In the luxury market we have to look at the premium sedan which is now outsold by the premium SAV , whilst premium coupes are also declining in favour of more flexible four door premium coupes , yet the ultra-luxury segment of limousines and coupe models are thriving that is why it makes more sense to have a RR coupe rather than a new BMW coupe 2dr flagship. The BMW 6er is the modern equivalent of the E31 BMW 850i.
There will be a BMW sports car but it is not a priority at this time , there are many aspects to make it work cost effectively for a company like BMW but these will not come into effect until 2015. You might argue that companies are doing this already with CFRP and yes you will be right but not at the cost BMW will be able to do by 2015. Because of serious investment into in-house production.
Last year alone in Europe premium compact cars decimated mainstream volume manufacturers. Customers are shown in volatile economic situations to downsize without sacrificing luxury or big-car features. The new compact BMW class will take advantage of this as the MINI has already done. It will also extend the branch of first time BMW ownership which is the goal of any product to entice would-be customers to their brand.
Could you shut the **** up and think for a minute before throwing all this marketing BS on people on this forum? I used to like you.. not so much now. Look we know that BMW is trying to stay in the game for the longest possible but ever since you started writing this marketing BS on here, almost everybody argues with you. Now do you honestly think that this marketing scheme is working for you? at least on this forum? Personally I've never cared about BMW being number 1 on the sales chart. All I see now on the road is 30-40 year old moms driving an F30 like its a camry
think about what a cheap-ass FWD BMW might do to the brand image.