Originally Posted by SCOTT26
The purpose to this car is to provide an additional model alongside the more sportier and individual MINI Coupe/Roadster replacements to provide a symmetrical link between BMW and MINI.
At BMW the current focus. Is on the UKL cars because they will provide an extra 800,000 combined BMW and MINI units to overall group sales.
The Active Tourer showed how this family will develop in terms of appearance and individuality. The biggest issue of the UKL BMW was how to make this car drive like a BMW. Something the engineers have accomplished.
This is the biggest bunch of BS I have read in a long time. FWD car that drives like a BMW? So all the marketing BMW has shove down our throats about RWD being the Ultimate Driving Machine is nothing but lies?
This is nothing but a bean counter, brand dilution move by BMW. The Finance and MBA guys are taking over. I know they still will offer RWD cars, but these FWD cars are not "true" to the brand, and this is not good. Alienate enthusiasts and in the long run BMW will suffer. I remember reading articles about Honda losing its way/mojo, well it feels like BMW is following the same path.