Originally Posted by The1
Also, never settle for sticker price if you can, think like buying cars, you can talk them down. Especially if one has been in a case for a while. I try to aim for 15-30% off. Special limited production stuff, or from boutiques, don't expect deals.
This is mostly true, but unless you have a long standing relationship with a dealer, you'll be very unlikely to get any discount on Rolex or Panerai, one of the reasons those watches have so little initial depreciation. Sinn also has only one US distributor so discounts from Watch Buys are limited to their sales and promotions, which are relatively rare on Sinn models.