I just received a call from my SA regarding this. I have about 420 miles on my E93 M3 and she stated the car already called in for service.
She DID mention to bring it in with >= 1,200 miles, but not less than 1,200 as the system would not allow them to perform the break-in service prior to 1,200.
2009 AM V8 Vantage Conv - Berwick Bronze, Quicksilver Exhaust
2013 M3 Conv - (RIP) thanks to uninsured a-hole
2004 Porsche 911 C4S Conv