This is a rather cool wrist watch that originally attracted my attention because it's the "BMW" edition...even though it was not an "M3" version.
However, I was fascinated by the detail and quality of their videos, and went on to their "Collections" video. In this one, the presenters are flipping through several pages of the E90/E92/E93 catalog and drawing parallels [sorry] with the body and curvatures of the M3 and then to specific design elements of their watch.
Later they pick up lighting elements from the F30's instrumentation cluster.
It is actually a better commercial for BMW than BMW makes for their own cars. LOL.