Originally Posted by tjsabec
I don't understand this. BMW pays another company to make a watch for them with the BMW logo on it. That is it's only connection to BMW. I would rather buy a swatch watch with a swatch logo on it than a Rolex with a BMW logo on it. BMW doesn't make watches.
Its actually quite simple to understand. Enthusiasts like to represent their marque. A lot of high end watches have car manufacturer watches, but they generally still represent their own logo on them as well.
BMW doesnt make shirts, toys, pens etc but still sell them (and a lot of them)a
Nice gift OP - very thoughtful of your wife and daughters!