I've had this as a no-cost option on my cell phone for a while now. And, I live in the states.
I don't like how automakers are trying hard to sell cars by increasing the number of peripheral gadgets they have, much the same way handset manufacturers are. It lends an ephemeral nature to the car that even cell phones shouldn't have. Keep a car for 5 years and it's electronics become dated and are often no longer supported/don't work. The chassis, engine and interior, on the other hand, should be of near-new quality, if the car was taken care of.
A novel feature but, not something I'd ever buy.