View Single Post
      12-23-2012, 08:45 AM   #22
redline9001
Captain
redline9001's Avatar
Canada
7
Rep
656
Posts

 
Drives: E92 M3, MDX, Titan
Join Date: Apr 2011
Location: Calgary, Canada

iTrader: (0)

Quote:
Originally Posted by LarThaL View Post
It may end up being a good business move, but it also lessens the exclusivity of the brand. Just depends what your main goal is. HRE still sits at the top of the wheel food chain, but I find this move a bit questionable. Kinda like BMW creating their "M sport" line. It cheapens the M namesake a bit.
I don't buy HRE cause there exclusive, I buy them cause they make a great product in custom figments and I can have rims that give me the prefect look for my needs.

All of the other brands that get mentioned on this board as better then HRE all make wheels on different levels including OEM for car makers and sponsor major racing and have been in business for a lot longer. The cheap wheels ans OEMing pay for the racing efforts, that gets them credibility.

I just look at this as a natural evolution for HRE and growth of their business, they are sponsor some forms of racing now and moving towards one of those top spots in more people's eyes.
__________________
2011 E92 M3 | JEREZ BLACK | EXTENDED BAMBOO NOVILLO | EXECUTIVE PKG | M-DRIVE | EDC | M-DCT
MODS | KW S/O | HRE P40SC | Akra Evo |ESS Akra Tune | BMC drop in | StopTech Trophies | TMS Pulley | LUX V3