Originally Posted by LarThaL
It may end up being a good business move, but it also lessens the exclusivity of the brand. Just depends what your main goal is. HRE still sits at the top of the wheel food chain, but I find this move a bit questionable. Kinda like BMW creating their "M sport" line. It cheapens the M namesake a bit.
I don't buy HRE cause there exclusive, I buy them cause they make a great product in custom figments and I can have rims that give me the prefect look for my needs.
All of the other brands that get mentioned on this board as better then HRE all make wheels on different levels including OEM for car makers and sponsor major racing and have been in business for a lot longer. The cheap wheels ans OEMing pay for the racing efforts, that gets them credibility.
I just look at this as a natural evolution for HRE and growth of their business, they are sponsor some forms of racing now and moving towards one of those top spots in more people's eyes.