Originally Posted by LarThaL
It may end up being a good business move, but it also lessens the exclusivity of the brand. Just depends what your main goal is. HRE still sits at the top of the wheel food chain, but I find this move a bit questionable. Kinda like BMW creating their "M sport" line. It cheapens the M namesake a bit.
what food chain is this?
Brands that I consider actually top of the food chain consist only of Rays, BBS, Advan, OZ and Enkei. All of which makes certain wheels using "flow form forging". HRE is not even in any of those leagues of wheel manufactures.
HRE is good for a custom wheel brand, but its not even remotely in the same league as "REAL" wheel manufactures. I own a set of HREs, as well as Rays and BBS and Enkei, and its just not the same, good but not the same.