Originally Posted by av2
To people that don't know much about cars, M3s seem like any 3 series.
Only one issue with that statement. The reason the M3 gets so much attention from men (and less so from women) is because every dude reads Car & Driver or Automobile or whatever, whether they are an enthusiast or not. And every year those magazines have had something like "M3 is the greatest car EVER to be made it is the KING of all automobiles". So people actually do know what it is on that basis alone.