BMW gives the impression that they are desperate for keeping the attention on their M products alive, but these are steps to the wrong direction. Real M clients want substance before and above everything else and BMW give this accessories katalog edition "starting 99,000 EUR in Germany", that is 30,000 or around 45%more than a base E92 M3's starting price! It is not about if it looks good or bad, what matters is there is nothing really new or exclusive on this car, and nothing that can make it drive better and on top of that the pricing is almost insulting. This is a whole new level of making a "call for a badge whore".
"The mark of a great car is one whose overall competence exceeds what you should expect from its individual components and the 1M does just that", Chris Harris.
2012 BMW 1M: TECH: Evolve Race+N55mids, Evolve IC, Michelin PSS, ER cp, aFe filter, CDVx, Vorshlag camber plates, P3Cars, OCC EXTERIOR: trunk spoiler, blacklines, black grills, IND goodies INTERIOR: Alcantara steering wheel, steel pedals, custom mats, MPower e-brake.