Originally Posted by tom @ eas
It's essential you use a little heat to soften the adhesive. Otherwise, you can do damage to the clearcoat underneath. Use dental floss instead of prying off to prevent the corners of the badge from marring the paint.
Honestly once you heat it up it will FEEL as if you can just take it off with your hands, which you can. But use the dental floss because it will be more precise.
(and use Goo Gone to remove any excess glue)
Wave the blowdryer over the badge for about 20 seconds to get soften the adhesive.