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      11-28-2012, 09:45 PM   #90

Drives: M3
Join Date: Feb 2012
Location: Tri-State

Posts: 557
iTrader: (0)

BMW knows pissing off a subgroup within the already niche group of enthusiasts isn't going hurt them financial and will only erode brand equity by a small percentage. There's simply more to gain by making the M badge more accesible to all generations who aspire to have a piece of its heritage.

They know that when push comes to shove, as long as they produce the true M cars, a majority of enthusiasts will still buy the cars. Keep in mind, there aren't many other better options that compete with what the M3 delivers today (I mean "king of the hill" more than 4 years running...)