View Single Post
      11-26-2012, 10:54 AM   #9
bimmerjph
Lieutenant Colonel
 
bimmerjph's Avatar
 
Drives: 2002 BMW 325i
Join Date: Oct 2011
Location: Tennessee

Posts: 1,924
iTrader: (0)

Quote:
Originally Posted by xspeedy
BMW is lost as a brand.
BMW is not lost yet. Are they loosing their way? Maybe, but I think the enthusiast value of the brand lies in the 2-Series. If they screw that up in terms of driving feel then yes they are lost.

I think the most basic cause of this sentiment is that Reithofer is too good of a CEO. He is so concentrated on keeping BMW independent that most of the time the enthusiasts get put on the back burner. Hopefully he will loosen up a bit when BMW reaches their two million car goal.
bimmerjph is offline   United_States
0