I think all are missing the point. BMW needs to continue to sell more cars to avoid being bought out and becoming a part of an automotive group. The figure is about 2 million cars per year. What's worse? Becoming a part of the Volkswagen Auto Group...aka the VAG?
So what if they need to stretch the M badge a bit. Unless you haven't owned a non-m car over that past decade, you will notice many non-m's have ///M badges in different places. Wheels, shifters, door sills?
I could say all of us E9X owners have poseur cars and don't have a true M car. IIRC, GmbH started making race cars and only sold cars through retail dealers to meet homologation requirements. 3.0CSL, M1, E12 M5, and the E30 M3?
So get off your M badge high horse, sell your fake E9x M3 and then go buy a homologated race car, a REAL M car. Not your 414hp luxo-barge.
2015 F34 328iX GT Glacier Silver
2011 E90 M3 Monte Carlo Blue
2004 E46 M3 Imola Red