I didn't buy my car because of the badge. So whatever they do with ///M stickers or whether they call the next car the ///M4, I don't care. As someone said, as long as they are the best to drive, I'm not going to ignore it.
On the flip side, if the badge/marketing is in your top 3 category over handling, fun to drive, looks ect, then I don't think you understand the point of that car either.
Current: 2008 BMW M3 Sparkling Graphite/Bamboo Beige/6MT. 1999 BMW M3 Techno Violet/Dove/5MT. Next: 2017 BMW M3 CP