Originally Posted by Amri215
Abandoning the car for the misuse of the M badge by BMW seems pretty extreme ..no?
I mean its still a kick ass car..and real enthusiasts know the difference between the fakes and the real thing.
Yes, enthusiasts will know the difference between the true M cars and the diluted M Performance ones. But, surprisingly, BMW doesn't get a basic tenet of branding, and that's people want pay for an exclusive product like the M badge. They're making a short-term play by slapping that badge on everything, thus giving more people than ever the ability to finally buy into that once exclusive club. But by going down this route, with the M badge on every kind of car in BMW's lineup, it'll lose the cache that it once carried over the years and people will need to go elsewhere to get that exclusivity that the M badge once carried.