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      11-21-2012, 08:45 PM   #48
Welek Ya Kelb
Majdnoon's Avatar

Drives: 1998 E36 M3 Coupe
Join Date: Jul 2012
Location: SoCal

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I think we should look at Porsche as the example for BMW's new strategy. Porsche started "diluting" its brand a LONG time ago with models like the Boxster, Cayenne, and now the Panamera. And look at how DAMN good the 991 is! Although a Porsche SUV or Sedan seems like blasphemy to many people (me included) it does provide them with the type of money to make the badass 911, and of course the monster that is the 918. Although BMW might be "diluting" the M brand, it will create more revenue which will go to far better "true" M cars. Maybe even a Halo Supercar....