Originally Posted by JAJ
To be a little more precise, you won't be able to tell the difference between them. Pad compounds and cooling have a much bigger impact than the name on the box when you're comparing products at that level.
To be pragmatic, focus your research on pad choices and prices. Particularly if you're tracking a lot, those factors become important. For some brands, the range of pad compounds is surprisingly narrow and pricing can be quite breathtaking. For others, you can have any compound you want at a reasonable price.
Also ease of maintenance. Sometimes I wish I went with a caliper that allowed me to switch front pads without removing the caliper. But I've gotten it down to about 10 minutes per side with the brembos.