Originally Posted by Cdnrockies
Good post and I agree with your perception of Panerai (I personally don't care for the look, although I know they are currently rivalling Rolex for maintaining value).
But speaking of Rolex, they are one of the world's most iconic and valuable brands. However, solely speaking in terms of performance/quality/reliability , as a time piece, they are quite mediocre.
Just goes to show you what stellar marketing and brand development means in the retail world (cough, cough....BMW).
Certainly wouldn't refer to Rolex as mediocre. Breitling, Omega, etc are all in the same 'luxury' class. As you say there are higher end timepieces that don't have the mass production that the above have.