Originally Posted by Lowflight
For a new M3 DCT, COMP Package, NAV
I just did this, my car has Comp, Prem, DCT, Sat, Apps, MSRP $72,645. I paid $69,500. Subtracted from that was $1,500 Holiday Credit and $750 Loyalty credit so bottom line I paid $67,250. Understand their cost is around 93.5% of MSRP because of the gas guzzler tax. They aren't going to do a deal without something like $1,000-$2,000 over their cost. In my case their cost was $68,020. It is counter productive to offer something under their cost for a 2013. Know their cost, know what credits you're entitled to, offer something reasonable, and they'll take it.