Originally Posted by PhillyNate
Only BMW can manage to render "limited editions" totally meaningless.
Also true of Porsche!
To be fair the 'specials' are differentiated (paint, stripped out or not etc). But yes, it is a tried & true way to extract $ / EUROs etc and also build some cachet.
'Tis a business, after all. Some of these margins are returned in the form of R&D to make future Bimmers 'better'
. That's worthy, I think.