Originally Posted by Robin_NL
Nice try with the analogy but hey, Rolex can be considered BMW/Porsche, IWC can be considered Porsche/Benz etc. Panerai can be considered Maserati or maybe Ferrari. JLC can be considered Aston Martin etc.
So where does that brand stand in marketing terms? I really don't know. But it definitely is not an M3. LOL.
LOL, I stand corrected! Hey, so then what cars are graham or Ulysse? Also cartier ...
I've always liked Ulysse because of the nautical thing (same as bathys), but I can't say many of their designs appeal to me. The Graham chronofighter though ... just bloody awesome IMO